Using based

Designed to work alone. Built to work together.

Sensitive Skin Face & Body Cleanser

A gentle reset that removes impurities without disrupting the skin’s balance.

Antioxidant Boost Gel

Designed to help skin handle daily stress and maintain a more even, settled appearance.

Hydra Balance Day Cream

Locks in hydration and supports the skin barrier, leaving skin comfortable and stable.

Ingredient philosophy

We decide before the market does

Formulation begins with function rather than trends, claims, or familiarity. Ingredients are selected based on their role within the formula, their compatibility with the skin, and their ability to perform consistently over time.

The approach favours clarity and restraint, resulting in formulas that are purposeful rather than overloaded.

Certification, compliance & control

Compliance is the baseline

All products are manufactured within regulated cosmetic frameworks and under certified production standards. Quality control, documentation, and batch consistency are integrated throughout the manufacturing process to ensure reliability and traceability.

Regulatory compliance within EU and UK cosmetic requirements is treated as a given, not as a point of differentiation.

Responsible practices

Boundaries are based

Clear boundaries guide how products are developed, produced, and sourced. Formulas are vegan, not tested on animals, and created without animal-derived ingredients.
Ethical considerations function as constraints on decision-making, shaping what is done and, just as importantly, what is not.

Ingredient selection

Natural ingredients, included for a reason

Natural ingredients are incorporated where they serve a clear functional purpose within the formula. This includes plant oils, botanical extracts, and other plant-derived components selected for their performance, stability, and suitability for the skin. Their inclusion is deliberate, not decorative.

We put labels on skincare, not on people.

Ingredients need definitions. People don’t.

Skincare works best when it’s easy to live with.

It’s something you reach for, not something you schedule.

Find what your skin’s asking for.

Shop by Concern

This is skincare that takes it.

Built for daily use, even on hard days.
Skincare serum bottle with 'based' branding on a gray background, with a person applying cream.

Start with what you already trust.

Shop by Ingredient

Skincare that knows its place.